Sunday, March 15, 2015

JetBlue Mint Expands: JFK to Aruba; Barbados

JetBlue has announced that it will fly its premium Mint product from New York-JFK to Aruba (AUA) and Barbados (BGI) beginning this November. (New York Times)

I had the pleasure of flying JetBlue's Mint product from San Francisco to New York-JFK last month and reviewed the product in a previous post. Mint is a 16-seat business-class product featuring lie-flat seating and an innovative tapas menu. Four of the seats in the Mint cabin are individual "suites" with direct aisle access and a sliding door.

JetBlue Mint Cabin

In addition to the high quality of the product, pricing is one of JetBlue Mint's big differentiators on the SFO-to-JFK and LAX-to-JFK routes. As I've noted previously, JetBlue Mint is considerably less expensive than other airlines' business-class products on those routes.

On the Caribbean routes, JetBlue won't be at such a price advantage; non-stop business-class fares are all in the same ballpark for these routes. The New York Times reports that JetBlue's Mint fares on these routes will start at $599 each way. Delta is the only other airline operating the JFK-to-Paradise routes non-stop (although United flies to Aruba from Newark regularly and LaGuardia seasonally).

But neither Delta nor United offers a lie-flat product on these routes, continuing to make JetBlue Mint an attractive value proposition - especially if they enhance their already-delicious food offerings with a Caribbean flair.

JetBlue Mint Lunch

JetBlue Mint will operate once per Saturday between November 7, 2015 and April 30, 2016. During the holiday season (December 19 through January 4), Mint will operate daily.

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